116.ru_Auto

Task: To develop creative concept for promotion of the federal chain "Rugion" which includes 41 web sites in regions of Russia and release commercials. 116.ru -- web portal of Kazan, one of the chain projects The city web portal 116.ru includes the news part and a number of services with useful information for people who live in town: "Career" -- vacancies and CVs, "Auto" -- new vehicles for sale, "Real estate" -- apartments for sale. Solution: "Cosmos" advertising agency released a series of turnkey commercials -- from creative concept to filming and post-production. The creative idea is based on well-known story about Pinocchio: his nose was getting longer while he was telling a lie. We can be cheated when we make important decisions such as buying a car or apartment or getting a job. In order to make the right choice, 166.ru recommends to look through all the offers in a full list of cars and apartments for sale and vacancies.
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116.ru_Auto